What is the knowledge of cosmetic packaging?

December 21,2021

The rise of the beauty economy has caused cosmetic brands to pay more and more attention to appearance packaging. Even many brands make gimmicks on appearance packaging every time they launch new products. They are replaced with more exquisite and cool packaging, and the quality of the product remains unchanged. Even because too much cost was spent on packaging, the cost on quality was reduced. Packaging is greater than quality, which is a common problem in today's cosmetics market. A truly high-quality cosmetics packaging is not a single pursuit of beauty and unique appearance, but based on the characteristics of the product and the needs of consumers, to create a form that is more in line with the characteristics of the brand and the market.
 
Good looks must also be combined with needs
Many cosmetic brands, when designing the outer packaging of their products, tend to enhance their appearance at the expense of practicality. In order to make the packaging look more atmospheric, an open bottle design with an excessively large mouth is adopted, which is almost comparable to mineral water bottles, which makes it extremely inconvenient for consumers to use. Once the dumping angle is too large, it will "pour down". , Very wasteful. In order to pursue external beauty, some liquid foundation packaging products are not even designed with a press pump. Consumers must pour them when using them, and they must also pour out the exact amount of use, which is very difficult and very inconvenient. Therefore, the packaging design of cosmetics must be combined with convenience.
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Eco-friendly design is the trend
From the perspective of international trends, environmental protection packaging has been increasingly valued by the industry and consumers
I believe that many people have a deep understanding of the fact that many cosmetic bottles and jars that are used up in daily life are reluctant to throw away. When the dressing table can't fit, they can't throw them away. Therefore, recyclable packaging bottles are very important at this time, which can not only reduce environmental pollution, but also reduce waste and achieve waste utilization.
 
In order to seek better development, more and more beauty companies are gradually implementing these themes in the production of their products. They built plastic recycling factories, introduced recycled plastic packaging bottles; expanded the use of plant-derived plastics, and so on.
Undoubtedly, more and more consumers and brands are focusing on environmental protection, green and sustainable development of products. It can be seen from 70.2% of the interviewed consumers that "sustainable production, environmental awareness and ethical restraint" will become an important trend in the development of the beauty industry. 
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